Sunday, 26 January, 2020

Google is Reportedly Delivering Significantly less Natural Search Traffic Than Final Year


Natural search visits from Google are reportedly down compared to last 12 months, although natural visits from DuckDuckGo are up considerably.

Merkle’s digital marketing report for Q2 2019 displays that Google’s natural search visits are down 8% from the identical time period in 2018. Natural visits from Bing and Yahoo are down as well, with declines of 26% and 11% respectively. The only major search engine to deliver natural search visit development last quarter is DuckDuckGo, with 49% a lot more visits all round. Looking at mobile visits exclusively, DuckDuckGo is up 64% 12 months-in excess of-12 months. DuckDuckGo’s development in mobile search was so robust that its natural search share on mobile has doubled from .three% to .6%.

Despite Google’s lack of development in natural search visits, it still managed to obtain one% natural search visit share last quarter. Nevertheless, that seems to be at the cost of Bing shedding one% of its natural search visit share. Now that we’ve looked at particular search engines, here’s a look at the all round natural search market in Q2 2019

Natural Search in Q2 2019

Natural search developed 23% of all website visits in Q2 2019. Total visits developed by natural search fell 6% 12 months-in excess of-12 months in Q2 2019, which is down even more from a two% decline in Q1 2019. Natural search visits had been down across all products but particularly so on mobile phones, exactly where visit development dropped from 13% in Q1 2019 to 5% in Q2 2019.

Data displays that paid search visits on phones could be cutting into natural visits. Phones and tablets developed 59% of natural search visits in Q2 2019, compared to 65% of paid search visits. According to Merkle, this was the weakest price of development for phone natural search given that mid-2016. The two greatest share gainers in Q2 2019 had been paid search and direct website visits.